• Top Social Media Tools for Content Management & Social Listening

    Social media is an integral part of our day-to-day life and a powerful tool that allows people to create, share and exchange information in virtual communities and groups. It is believed that there are about 2.216 billion active social media users across the globe.

    Social media marketing uses the power of user generated content to reach multitude of people using e-word-of-mouth practice. Businesses actively use social media to propagate their ideologies, build brand loyalty, promote products and provide customer support.

    Social media marketing focuses on the efforts to create content that attracts attention and encourages readers to share it across their social networks. However, as more and more social media platforms arised, managing content across all of them became a tiresome work. This lead to the emergence of social media management tools.

    Managing Social Media

    A social media management tool is a website or application, which helps companies manage all social media profiles and content under one umbrella, collectively and effectively. Separate logins are not required to post updates and shares. It can also schedule posts in various accounts.

    Listed below are the top 5 social media management tools of 2016 based on customer satisfaction and market presence (source :- G2Crowd) :

    HootSuite: Founded in 2008 and first integrated with Twitter. Gradually, it incorporated Facebook, Google+, LinkedIn and others. Rated as the No. 1 social media management tool in terms of market share and social presence.

    SproutSocial: This has the second largest market share after HootSuite. A bit expensive, but it has a popular and growing user base since it was founded in 2010. It gives full access to reports and analytics. Users have marked it high on ease to learn and usability.

    Social Studio: Social Studio is a very recent platform, which provides a one stop station for all the social media management services. It stands at 3rd position behind Hootsuite and Sprout Social.

    AgoraPulse: Started in 2011 and slowly gaining popularity. It integrates the major social media accounts with full access to reports and allows unlimited team members. The backend operation handles engagements effectively, and allows you to build Facebook apps.

    Sendible: This was started in 2009 and integrates a large number of networks. Provides management and monitor services and in-depth analysis of the engagement.

    Tuning Into Social Signals

    A well managed social media business strategy should be measureable for its effectiveness. Social media listening is the active monitoring of social media accounts to track the footprints of the content shared, to determine the volume of impact and engagement about the topic or the brand.

    It allows users to find insights into the brand’s overall visibility on social media, the impact of the campaigns, competitor activity, and hear customer feedbacks and complaints.

    Below are the list of social media listenting tools every business should try:

    Hootsuite: It offers you tools to listen to social networks like Twitter and Google+ about a specific term or key provided. It also allows partial listening to Facebook and LinkedIn (within friends and connections). TweetDeck is another honourable mention, for listening to Twitter.

    Icerocket: Generally used for blog searches, it expanded into searching social platforms like Facebook, Twitter and the web. IceRocket’s Big Buzz feature allows to capture activity on Blogs, Tweets, FB posts, News, Images etc. all from one page.

    Social Mention: It collects aggregated data across multiple platforms like Facebook, Twitter, YouTube etc. It provides basic analytics that help you determine if the sentiment is positive or negative and also checks for active sources.

    Topsy: Similar to Icerocket and Social Mention in functionality, it also provides mail alert about a topic when integrated with Twitter or Facebook. It is focused mainly around social media, especially multimedia and blogs.

    Google Alerts: It is the very basic way to create a web alert to discover when a website is posting about you. Intended for the world wide web, and doesn’t cover most blogs and social media.

    None of the tools capture the whole social media and each tool does in bits and pieces. However, it is generally useful in creating a basic feedback about the social media activities.

    Social media is a fast pacer moving quick, we always have to feed it with fresh quality content. Evolving market demands and expectations for results make it important to be aggressive with the strategy, and a good strategy should always be backed up. Social media tools play a vital part in doing so.

  • Watch video of how it works here